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Coaching Services

Book Development – Vision to Blueprint - Phase ONE 

Empty note book taking notes for a book

Before you write your book (no matter if it's fiction or non-fiction), you need a strong foundation, one that honors the heart of your story and gives you the clarity to move forward with confidence.

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In this 4-week program, we’ll shape your idea into a clear, purposeful path so you can begin writing with intention, direction, and ease.

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What’s Included

  • Define the heart of your story: clarify your core message, themes, and purpose.

  • Identify your ideal reader: understand who you’re speaking to and how to reach them authentically.

  • Shape your structure : outline the narrative arc, key moments, or framework your book needs.

  • Explore your voice: uncover the tone, style, and perspective that best support your story.

  • Create a personalized writing plan: build a sustainable process based on your pace and goals.

  • Understand publishing expectations: learn what today’s industry looks for and what path may suit your book.

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Build and Create - Phase TWO 

Great writing doesn’t happen by accident: it comes from clarity, confidence, and a deep understanding of the message you’re here to share. This 4 week (or 4 session) coaching program is designed for purpose-driven nonfiction writers (and fiction writers) who want to strengthen their voice, clarify their ideas, and write in a way that truly connects with readers.

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This is not a book development program.


Instead, we focus entirely on you as a writer—your craft, your clarity, and the skills you need to communicate your story or message with impact.

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What We’ll Focus On

  • Strengthening your writing voice

  • Connecting with your reader

  • Clarifying your message

  • Improving clarity and flow

  • Building consistency and confidence

  • Setting realistic goals:

  • Identifying blind spots

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My fiction writers we'll also work on crafting characters, creating dialogue and setting up scenes. 

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This program is fully private and tailored to your specific goals—whether you’re writing memoir, fact-based fiction, self-help, or any nonfiction project rooted in purpose and meaning. It’s open to writers at all experience levels who are ready to grow, refine their voice, and write with intention.

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Laptop and Plant

Ghost Writing Services 

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Your story deserves to be told, and told in your voice. But perhaps you don't have the time or the writing skills to tell it. 


Ghostwriting with me is a deeply collaborative, one-on-one experience where your lived experiences, message, and truth guide every step of the process.

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No matter your story or how you want to tell, I help you shape your ideas into a clear, compelling manuscript that reflects who you are and what you want your readers to feel.

This is not a “done for you, handed off, and forgotten” service.


We work closely together to bring your story forward with honesty, intention, and respect.

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How We Work Together

  • Deep conversation and story exploration: we meet regularly to uncover your story, message, and key moments.

  • Capturing your voice and shaping your narrative

  • Collaborative drafting

  • Honoring your truth.

  • Guidance through the next steps of publishing

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My ghostwriting process honors your story, your intention, and your voice—so when your book is finished, it feels deeply and authentically yours.

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Pricing varies based on project scope and length.

Specialized Book Coaching Services

More Ways to Work Together

  • First 10 Pages Review and Critique  $85.00                             

  • Picture Book Review and Critique    $85.00                              

  • Help Writing a Query Letter $85.00                       

  • One Hour Brainstorming Session  $100.00                               

  • ​An Hour of Coaching  $100.00                                                        

Holding a Book

What My Clients Say...

Sally Lotz is a published author and incredible teacher with lots of valuable tricks and tips whether you are already writing or contemplating where to start on that book idea brewing within.

This morning I finished my book, and gave myself the chance to live a life where I am free from keeping my story buried inside of me.

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I can share it with pride, with honor, knowing that I completed this massive project from my heart.

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There is purpose in my story and I can't wait to share it with the world.

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Big thanks to Sally Lotz , the woman who fueled the accountability and support I truly needed to let these words come out of my body and into the paper.

I got to sit through Sally's mini course on how to start the process of writing your own book and O.M.G.!!! First off I just love her energy and how easy she is to talk to AND she broke all the things down to like the simplest form. It was great plus I got tons of pointers and she even had time for some open Q&A which was just a great as the learning part. You definitely have to check her out for writing your book!

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Sally has an eye for catching what is and what isn’t working in my manuscript, and she does this in a humorous but kind way that I find refreshing. She's been especially helpful with identifying big picture inconsistencies with plot and characterization.

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